LOS40 Music Awards 2016/2017

Positioning LOS40 MUSIC AWARDS as “the most relevant Music Awards in Spain and South America”.

Thanks to our 360º communication and PR strategy, LOS40 MUSIC AWARDS are considered the leading Music Awards in our country.

The link between music and fashion was key on a long-term strategy that concluded in a A-LIST gala.

More than 150 journalists accredited in an stunning live music show where the best Spanish and International artists were awarded. The show was broadcasted in a total of 15 countries.

The previous Gala Dinner as well as celebrities invited to the events were key for the positioning strategy.

 

MAC

BYS - MAC

Event presentation for MAC collection by ROSSY DE PALMA.

 

VINCE

BYS - Vince

Firm collection press day in EKSEPTION Boutique

 

REYKO Y YALL – MUSHROOM PILLOW & ARTICA

agency background

Communication & PR

 

BALENCIAGA

BYS - Balenciaga

BALENCIAGA private dinner with Alexander Wang, media editors and VIP guests.

 

OPENINGS


Boutiques openings: MARC JACOBS, MIU MIU, CHRISTIAN LOUBOUTIN and PRADA.

 

ROCK IN RIO

Launching and positioning of a new festival concept capable of bringing different audiences together in a venue designed for the global entertainment.

We developed a comprehensive communication strategy capable of generating long-term coverage in the different media.

Rock in Rio was a successful festival in each of its editions with great involvement of different consumer brands, becoming a key platform.